A wide range of creators from brands, artists, restaurants, events, and companies have teamed up to create "mashup" products that transcend various boundaries. This is an AID project in which all the tips collected for the value of the products will be donated.
プロダクトや商品、サービスを提供する販売者 (クリエイターや企業など) は、任意で普段の価格よりも数パーセントダウンして販売し。
ABOUT MASH AID
In the midst of all of this, what was still at the roots of our efforts was "caring for others".
To spread this positive mindset, MASH AID is a new project to deliver the thoughts of people who are trying to move forward despite difficult circumstances as a fund to those who need more support.
Creators and companies that provide products, goods, and services will sell them at tens of percent below the normal price, and prospective buyers will give a chosen amount of tips as an AID on top of the selling price.
The collected tips will be donated in full to the charity chosen for each product or service.
What’s behind it
However, essentially it is not about choosing between them. While many people are forced to endure this situation and are wondering what to do, the essential thing should be how to make their "minds" more positive. As I thought about the need for a system and a place to make those feelings positive, the form of AID came into view.
However, in the first place, the culture of donation is not rooted in Japan. Nevertheless, when unprecedented disasters such as the Great East Japan Earthquake occurred, charity functioned greatly. Donation culture has not taken root in Japan, but there is a desire to "reach out to those in need" and "help someone.
In the end, I think there is a strong image of donating as a "special act" in Japan. If AIDs take root more casually and as part of everyday culture, like tipping change into a donation box at a convenience store, more people will feel free to "help others".
In the Covid-19 catastrophe, I have seen many creators in various genres such as apparel, food and beverage, events, and music lose the place where they can express themselves. On the other hand, the recipients who want to enjoy creative things have also lost many of their opportunities to do so. We believe that we can create a more positive society by connecting these mutual feelings through the AID system of social contribution.
We have been working with various creators to create events that transcend the boundaries of genres to find "new values". Hip-hop music is no different, and we have seen through our own experience of events that genre-less "mash-ups" can create unprecedented value.
It is precise because we have been pursuing "things born from new encounters" that we believe we can spread the AID culture born from mash-ups in Japan. If AID culture takes root in the new lifestyle after the Covid-19 situation, it will become a "new place of expression" for creators, and for the recipients, it will be a "new form of consumption" where they can not only consume things but also get the experience of AID.